Amy Barry joined the Suffolk Athletics Department as its Sports Information Director in 2015 and enters her ninth academic year as the primary media relations contact for the Department and the Rams’ 20 varsity sports in 2022-23.

Through eight years on Beacon Hill, Barry has transformed Suffolk Athletics through the visual and written word. Her branding skills helped engagement over the Rams' social media pages on Facebook, Instagram and X (Twitter), while her hashtag development of ‘Ram Nation’ created a new culture for the department and entire University community. 

She has been the person behind the scenes for multiple initiatives including Rams Reflection, a personal reflection from seniors and captains of Suffolk teams to share personal experiences from their student-athlete careers, Revisiting Rams, a Q&A to catch-up with former Suffolk student-athlete, and Rams ‘Round the World, where student-athletes who are studying abroad check in with the department to tell their tales, while stamping their academic passports.

Barry’s involvement has also helped in the department’s first-ever day-long online fundraiser, Support Ram Nation Day, which has become an annual event, as well as community service events like Bench Press for Breast Cancer in 2019. In addition, she has spearheaded multiple media campaigns such as Real Players Don’t Bully, the 2017 White Ribbon Day, NCAA Inclusion and D3 Weeks, respectively.  

During her tenure, individual student-athletes have been honored and recognized on a variety of platforms including the program’s first-ever national players of the week in men's soccer Christian Restrepo (2017) and women's basketball Georgia Bourikas (2017-18), as well as a handful of College Sports Communicators (formerly CoSIDA) Academic All-Americans. 

In her third year with the Rams in 2017-18, Barry was recognized by her peers as the Great Northeast Athletic Conference (GNAC) Sports Information Director of the Year, the first Suffolk SID to receive the recognition. 

Barry’s conference acknowledgement came on the heels of national distinction as four of her publications gathered five awards in the 2017-18 College Sports Information Director Association’s (CoSIDA) Publication & Design Contest. Among the bunch was the 2018 Softball Media Guide and the 2017-18 Men’s Hockey Media Guide, which were tabbed “Best in the Nation” and “Best Cover,” respectively. Since then, Barry has been recognized with 22 honors for 16 publications from CoSIDA across seven years. 

For her contributions and efforts to the collegiate athletic communications field, Barry was recognized by Salem State in its inaugural 40 Under 40 class, which recognizes leaders under 40 making significant contributions to their professions or communities.

No stranger to Boston, Barry returned to Beantown after serving a one-year stint as Assistant Director of Athletic Communications at Columbia University. She brought with her four years of Division I experience in the athletic media relations field.

In the Big Apple, Barry was the media relations contact for several sports teams including the men’s and women’s fencing programs, who not only captured their respective 2015 Ivy League titles, but also combined for the 2015 NCAA National Fencing Championship. She was also the media contact for the 2015 Ivy League champion men’s tennis team, women’s basketball, women’s tennis and women’s volleyball teams. Barry led the effort to bring behind the scene footage of select athletic events to Lions fans and was the author and statistician behind each of her sports broadcasts. Atop of her sport-specific responsibilities, she was the key ingredient in enhancing the Lions social media presence. Barry led athletics’ social media drive on the University’s Giving Day in October 2014 to help the department raise over $2 million dollars.

Barry’s roots in the field came way of Columbia’s Ivy League foe, Harvard University where she worked as an Athletic Communications Assistant for the 2013-14 athletic year. While working with the Crimson, she aided the Office of Athletic Communications, who produces content for one of the largest Division I athletic departments in the country. Along with assisting in the publicity for basketball, football, ice hockey and lacrosse, she served as the primary contact for men’s and women’s fencing, coed and women’s sailing, women’s tennis and men’s volleyball. 

Prior to her role as an assistant, Barry interned with the Crimson’s Office of Athletic Communications for two years where she contributed to the media relations efforts for a variety of Harvard’s 42 varsity teams. In addition to day-to-day and game-day tasks, she played a key role at the 2012 NCAA Men’s Lacrosse Championships hosted by Harvard at Gillette Stadium.

The Manchester, New Hampshire, product worked as Sports Information Director of the Boston Blades, a professional women’s hockey team in the Canadian Women’s Hockey League, for the 2012-13 season. As the media liaison she produced various communication materials including media guides, game notes, press releases, while also keeping statistics at all the Blades home contests during their first regular and Clarkson Cup championship season.

A 2012 Magna Cum Laude graduate of Salem State University, Barry earned a Bachelor’s of Science in communication with a minor in business. A four-year letterwinner for the Vikings’ women’s basketball team, Barry served as captain of the squad for two seasons, while also holding titles of President of the Student Athlete Advisory Committee (SAAC) and Sports Editor of The Log. Her excellence on the court, in the classroom and community was rewarded upon graduation as a Silver Key recipient. 

Barry furthered her education at Southern New Hampshire University, where she completed her Masters of Arts in communications in December 2014.